In 1966, BMW presented the BMW 2000 as the flagship version of the New Class launched four years previously. The New Class ushered in a new era as a sporty and comfortable model for the whole family, marking the turning point for BMW after the tough times in the 1950s. It plugged an important gap in the model range because the marque was finally represented by a modern offering in the mid-range segment. The characteristic mix of athletic prowess and comfort empowered BMW to conquer completely new target groups. And the New Class also enjoyed success in motor sport.