Humbled, honoured, and motivated to share our passion for the BMW brand even more.
When the Executive of the BMW Car Club Gauteng were invited to BMW South Africa’s Retailer of the Year awards at the end of March 2026, we never expected this recognition. Peter van Binsbergen (Chief Executive Officer, BMW Group South Africa) said “As the automotive landscape evolves, our strategy remains clear,we do not compete purely on price. We compete on engineering excellence, brand heritage, customer trust and exceptional retail experiences. Our retailers play a critical role in building the relationships that turn customers into lifelong fans of our brands.”
Recognising the importance of these relationships, BMW Group South Africa introduced a new award category at this year’s awards: the CEOs Award, which for this year focused in on turning customers into fans. The award celebrates individuals, teams or organisations that go beyond expectations to create memorable customer experiences that strengthen brand loyalty. The inaugural recognition was awarded to the BMW Car Club Gauteng, part of BMW Clubs Africa, in acknowledgement of their long-standing contribution to the BMW enthusiast community and their role in bringing together passionate owners and fans of the brand.
Thank you, Peter and thank you Stefan Schuett (Chief Executive Officer, BMW Financial Services), for the recognition, and a special thank you to all our BMW Car Club Gauteng members for supporting our activities to promote the BMW brand.
